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Christian Outreach through Facebook

Posted on | April 22, 2010 | No Comments

From internetevangelismday.com

Facebook outreach and training

I am increasingly seeing the potential of Facebook to do what it says on the box:

“… helps you connect and share with the people in your life”.

For many people, it’s the site they use above any other.

Christian Outreach on Facebook

Yes, it has its quirky and counter-intuitive features, things you wish you could add to your page but can’t, a sometimes complex way of adding applications, changing your menu items, etc. But as a way of connecting with people – the almost 400 million with Facebook accounts – it is remarkably powerful. It has been translated into over 100 languages: overall usage figures | facts and figures | users by country 2009 | more detailed 2009 demographics slideshow | history. To set this in context, if we exclude China where FB is banned, 30% of web users around the world are on Facebook.

And you can leverage its effectiveness by posting conversation-starting video-clips or other links. (To add a YouTube clip, just copy/paste the YouTube URL for the video in the same way as adding a normal link, and Facebook creates a clickable thumbnail of the video.) A very significant comparison chart posted by Digital Fingerprint shows that there has been a switch in the last two years from creating content to discussing third-party content on social network sites. This ‘Change in Engagement’ suggests that networking people want to chat about things! Very few people use chat rooms these days, and it is more satisfying to discuss issues with those you have some relationship with.

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